Created a marketing kit of parts to modernize the factory outlet experience in 10 stores in North America. The focus was to drive traffic through the windows, and then include all marketing touch points in-store to engage and convert the consumer. Our goal was to showcase the brand in a new way, highlight product stories, and improve consumer navigation.
The Kit of Parts Included: Windows (Brand/Product), Cash Wrap, Launch Zone, Apparel Images, Endcap Images, Wayfinding, Environmental UAG pattern, UAG Sale & clearance signage, Navigation Signs (Restroom/Staff Signs/FittingRooms), and a Price Library for Footwear.
Brand: New Balance Creative Direction: Janet Perry, Senior Creative Manager, Global