A New Generation of Denim

I love seeing celebrities, entertainers, etc. use their success for good. With growing concern over ever-growing garbage patches of floating plastic in the world's oceans, any product that can take advantage of such waste is helpful. 

Photo credit: rawfortheoceans.g-star.com

Photo credit: rawfortheoceans.g-star.com

The interactive quality of the website really helps to draw the viewer in. It also makes us want to learn more about the process it took to create the world's first denim from recycled plastic! The website is filled with illustrations, animation, step by step look into the process, imagery from the line, as well as a shop, and much more.

Picture credit: http://rawfortheoceans.g-star.com/#!/tagged/partners/0

Picture credit: http://rawfortheoceans.g-star.com/#!/tagged/partners/0

RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with ocean plastic. Check out the promo animation below!

Learn more about G-STAR RAW here.