The objective was to design 1 master invite from which we could translate globally for the 7 markets/events that NB would be hosting/executing. Further increase New Balance’s Running credibility globally by integrating and aligning our brand with the #1 Marathon in the world. The Invite would be sent to Tier 0 runners who are registered for the 2018 TCS NYCM.
Invitation design for New Balance’s Post NYC Marathon Celebration.
Invitation design for New Balance’s NYC Marathon Race Day Viewing Party.