Michelle Nofs

2018 TCS NYCM

Full spread advertisement for the 2018 TCS NYCM (New York City Marathon) Results Magazine that was mailed to marathon participants in January 2019.

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 The objective was to design 1 master invite from which we could translate globally for the 7 markets/events that NB would be hosting/executing. Further increase New Balance’s Running credibility globally by integrating and aligning our brand with the #1 Marathon in the world. The Invite would be sent to Tier 0 runners who are registered for the 2018 TCS NYCM.

The objective was to design 1 master invite from which we could translate globally for the 7 markets/events that NB would be hosting/executing. Further increase New Balance’s Running credibility globally by integrating and aligning our brand with the #1 Marathon in the world. The Invite would be sent to Tier 0 runners who are registered for the 2018 TCS NYCM.

 Invitation design for New Balance’s Post NYC Marathon Celebration.

Invitation design for New Balance’s Post NYC Marathon Celebration.

 Invitation design for New Balance’s NYC Marathon Race Day Viewing Party.

Invitation design for New Balance’s NYC Marathon Race Day Viewing Party.